# my2cents by P2P Software GmbH
### Project Overview * **Product:** my2cents, a social media platform built on the BSV blockchain that prioritizes content over user profiles. It combines social media and marketplace features into one platform, allowing users to earn and spend BSV through content interactions and purchases. * **Solution Provider:** P2P Software GmbH * **Industry:** Social Media * **Website or App URL:** {% embed url="" %} ### Executive Summary my2cents is a blockchain-based social platform designed to let users earn money through meaningful online interactions. Users can post text, videos, podcasts, books, sell homemade slow food, trade used items, find employment opportunities through video introductions with myJob, attract investment via video pitches with myIdea, and play a blockchain-enabled Championship Manager game with myCM. Unlike traditional social platforms, my2cents does not rely on follower-based algorithms or intrusive personal data collection. All users see the same content, which is intended to encourage open-mindedness and reduce polarization. The project is also available in Turkish at `tr.my2cents.io`, specifically for Turkish-speaking users. **Key Outcomes:** * **User incentives:** High-quality content is rewarded financially. * **Data ownership:** Users retain full control over their blockchain-hosted content. * **Peer-to-peer payments:** Microtransactions directly support creator monetization. * **Expanded utility:** Features such as myJob and myIdea improve direct employment and investment opportunities. * **Reduced bias:** Algorithm-free content delivery reduces confirmation bias and polarization. ### About the Organization P2P Software GmbH is headquartered in Frankfurt am Main, Germany. The company builds blockchain-based solutions that transform traditional industries through advanced digital platforms. Its expertise spans blockchain, artificial intelligence, IoT, and modern software development. P2P Software GmbH created and owns my2cents. The platform focuses on monetized user interactions, decentralized content ownership, and transparent online participation. The company emphasizes privacy, decentralization, and financial empowerment. * **Key stakeholders or partners involved in this project:** Dr. Maximilian Korkmaz and Robin Kohze (Vaionex) ### Industry Context **Industry Problems & Challenges:** Traditional social media platforms create persistent issues around privacy, centralized data control, algorithmic content manipulation, and public discourse polarization. Conventional networks often exploit user data, rank content through opaque systems, and fail to reward creators fairly. my2cents addresses these issues through blockchain-based decentralization. It gives users control over their data, removes manipulative algorithms, and financially rewards valuable contributions. **Key Regulations and Compliance Considerations in This Industry:** * **General Data Protection Regulation (GDPR):** As an EU-based platform, my2cents must protect user privacy, clearly define data collection, and ensure transparent consent mechanisms. * **Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations:** Blockchain-enabled financial activity requires controls that reduce illicit finance risk. * **Digital Services Act (DSA) and Digital Markets Act (DMA):** These rules shape content moderation transparency, harmful content protections, fair competition, and user safety. * **Financial regulations on cryptocurrency and blockchain transactions:** Local and international rules govern transactional legitimacy and reporting obligations. By addressing these requirements proactively, my2cents supports lawful operations, stronger user trust, and robust data protection. ### Problem Statement my2cents addresses several core problems in traditional social media. * **Centralized control and lack of data ownership:** Traditional platforms control user-generated content and monetize personal data without fair compensation. my2cents gives users decentralized ownership and control over blockchain-hosted content. * **Algorithm-driven polarization and confirmation bias:** Traditional recommendation systems reinforce echo chambers. my2cents provides uniform content visibility to promote diverse perspectives. * **Privacy violations and intrusive data collection:** Many platforms collect extensive personal data for advertising. my2cents minimizes intrusive data collection and aligns with GDPR principles. * **Unfair economic incentives:** Traditional platforms often underpay creators. my2cents uses blockchain-enabled micropayments to reward valuable contributions directly. my2cents aims to create a fairer, more private, and more economically empowering online environment. **Limitations of Traditional Approaches or Legacy Systems:** * **Centralized data control:** Legacy platforms retain control over user-generated content and reduce user autonomy. * **Algorithmic bias and content manipulation:** Opaque ranking systems create echo chambers, misinformation, and limited viewpoint diversity. * **Privacy and data exploitation:** Traditional platforms often collect extensive personal data without sufficient transparency. * **Economic inequality for content creators:** Platforms capture disproportionate value from user-generated content. * **Susceptibility to censorship and shadowbanning:** Traditional systems can moderate or suppress content without clear and transparent mechanisms. my2cents addresses these limits through decentralized ownership, algorithm-free distribution, privacy-first design, transparent monetization, and equal content visibility. ### Why BSV Blockchain? my2cents chose the BSV blockchain because its technical and economic properties fit the project’s goals closely. * **Scalability and microtransactions:** BSV supports high transaction volume at ultra-low cost, which makes sub-two-cent transactions practical for rewarding user interactions. * **Data ownership and immutability:** BSV enables permanent storage of user-generated content and supports true ownership. * **Cost efficiency and speed:** Fast, affordable transactions improve user experience and support high-frequency interactions. * **Regulatory and compliance advantages:** A transparent and auditable ledger helps with GDPR, KYC, and AML alignment. * **Long-term stability and sustainability:** BSV offers an enterprise-friendly base for ongoing growth and product reliability. **BSV Features Employed:** * Data storage * Micropayments * Tokenization **Function of the BSV Features Used:** * **Micropayments and low transaction fees:** my2cents can reward users instantly, even for very small interactions. * **On-chain data storage and immutability:** Text, videos, podcasts, and files are stored permanently, while users retain control over their data. * **Scalability and transaction speed:** The platform can support growing interaction volume without losing responsiveness. * **Secure and transparent peer-to-peer payments:** Users can send, receive, earn, and spend BSV without intermediaries. * **Regulatory transparency and compliance:** The public ledger supports auditability, reporting, and regulated operation. ### Solution Architecture my2cents is a blockchain-based social platform built on BSV to enable monetized online interaction. * **Content creation and monetization:** Users can post text, videos with myVid, podcasts with myPodcast, digital books with myBook, slow food recipes with mySlowFood, used items with myReuse, job introductions with myJob, and investment pitches with myIdea. Each contribution is stored on-chain. * **User interaction and economic incentives:** Users interact with posts using "pluses" and "minuses." One plus equals `0.02 EUR`. Content creators earn money through positive interactions and transactions. * **Microtransaction capabilities:** BSV makes low-cost, instant transactions viable, even for small contributions. * **Algorithm-free content display:** Every user sees the same content at the same time. * **Data privacy and ownership:** User content is encrypted and stored immutably on-chain. Users control access through private keys. * **Peer-to-peer transactions:** Payments move directly between users without intermediaries. **Technologies or Tools Integrated with BSV:** * **Fabriik Weave:** Converts BSV to other digital assets or fiat currencies within the platform. * **Encryption tools:** Protect user privacy and secure on-chain content storage. * **BSV wallet integration:** Supports direct peer-to-peer transactions and wallet management. * **GDPR-compliant data management tools:** Help protect confidentiality and support compliant data handling. * **AI-enhanced search engine:** Improves search results using content quality, user interactions, synonyms, and semantic analysis. ### Results & Impact **Key Quantitative Results:** * **User base:** my2cents has the largest user base within the BSV blockchain ecosystem. * **On-chain transactions:** The platform processes the highest number of on-chain transactions on BSV, significantly exceeding other BSV-based platforms. * **Privacy impact:** The platform reports 100% GDPR compliance and zero user-data breaches or privacy violations since launch. **Key Qualitative Benefits:** * **Enhanced trust and transparency:** Blockchain-based data ownership gives users full control over their content. * **Reduced polarization and bias:** Uniform content visibility promotes diverse perspectives. * **Improved user privacy:** Minimal data collection reduces tracking and data exploitation. * **Superior economic empowerment:** Direct micropayments improve user motivation and creator incentives. * **Enhanced user experience and speed:** BSV scalability supports seamless interaction and fast, reliable microtransactions. **Testimonials, Customer Feedback, and Recognition:** [Thousands of user testimonials and feedback for my2cents are available on the platform.](https://www.my2cents.io/topics/JS4zloZRLSWkFQszaaUs?topic=my2cents) Here are some examples: * **Sweetener:** "The time to declare victory has come, my2centsers. More than 1 million pageviews in two months. The closest app has less than 3,000 pageviews per month. 2.4 million Bitcoin transactions per day. It corresponds to almost all transactions on the BSV blockchain. More recommended than the sum of all other applications in the Bitcoin ecosystem in Ager Hanssen's Twitter poll and even in The Enemies of my2cents' Twitter polls. Please note that most my2centsers are strictly against Twitter. A tiny percentage of my2centsers use Twitter. Even that tiny percentage is much bigger than the entire Twitter BSV community. The my2cents BSV Community won. BSV = my2cents." * **FREEDOMandPEACE:** "Twitter is malicious. my2cents established such a system that won't allow them to be malicious even if they wanted to be malicious one day." * **dave:** "The only web3 super app on the planet. It can singlehandedly replace Twitter, Reddit, YouTube, LinkedIn, and Uber Eats with some marketing." ### Challenges & Lessons Learned **Challenges:** * **Technical innovation and complexity:** Building a fully blockchain-based social platform required advanced work across micropayments, on-chain content storage, and GDPR compliance. * **Ensuring scalability and performance:** The platform had to support high transaction volume with instant responsiveness. * **User trust and privacy compliance:** Strong privacy protection and blockchain transparency had to coexist. * **Market differentiation:** The team had to explain clearly how my2cents differs from legacy social platforms. * **Self-funding and financial sustainability:** The project is 100% self-funded, which required disciplined budget management. Overcoming these challenges helped my2cents establish itself as a leading blockchain-based social platform on BSV. **Lessons to Share:** * **Focus on clear user benefits:** Privacy, data ownership, and financial incentives drove differentiation and adoption. * **Plan for compliance early:** Addressing GDPR and related requirements early reduced later friction. * **Design for scalability from day one:** Early scalability planning helped support growth smoothly. * **Manage resources carefully:** Self-funding required strategic allocation and operational discipline. ### Future Plans **Future Plans:** * **Scaling user base and infrastructure:** Expand global adoption while maintaining performance. * **Introduction of new features:** Launch myCM and other interactive modules to deepen engagement and monetization. * **Enhanced integration and partnerships:** Build more partnerships and improve digital asset conversion flows. * **Sustainability and long-term funding strategy:** Evaluate funding paths and monetization improvements that preserve independence. **Plans to Continue Using or Evolving with BSV Blockchain:** * **Further scalability improvements:** Use BSV’s scalability to support continued growth. * **Expanding micropayment capabilities:** Introduce even more granular economic interactions. * **Enhanced on-chain data storage:** Increase the efficiency and volume of immutable content storage. * **Deepening wallet and financial integrations:** Improve the user experience for peer-to-peer payments and asset conversion. * **Innovation in privacy and compliance:** Keep improving privacy mechanisms and security standards while leveraging BSV transparency. * **Exploring additional blockchain-based functionalities:** Assess emerging BSV tools that can further differentiate the platform. ### Final Thoughts my2cents positions itself as a privacy-focused, economically empowering social platform built on the BSV blockchain. The project shows that decentralization, direct incentives, and user-owned data can coexist with GDPR compliance and self-funded execution. Many BSV-based applications have struggled to sustain operations over time. By contrast, my2cents emphasizes durability, resilience, and long-term viability. The team remains committed to ongoing innovation, new partnerships, and continued product development. Its goal is to keep redefining online engagement through a fairer and more transparent digital model. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://bsv-case-studies.bsvblockchain.org/social-media/my2cents-by-p2p-software-gmbh.md?ask= ``` The question should be specific, self-contained, and written in natural language. 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