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  1. ESG

Onda by Universal Plastic

PreviousDockFlow solution by mintBlue (ESG)NextProof-of-ESG & ESG Stamp by SmartLedger

Last updated 25 days ago

PROJECT OVERVIEW

  • Product: Onda - Ocean Notarized Digital Asset

  • Company Name: Universal Plastic

  • Website URL:

  • Industry: ESG, Environmental Technology / Ocean Plastic Recovery

  • Geographic Reach: Global, with a focus on ocean-bound plastic recovery

  • BSV Integration Start Date: Not available

BUSINESS CHALLENGE

Universal Plastic set out to address the global plastic pollution crisis, specifically ocean-bound plastic. The primary challenges in the supply chain were:

  • Lack of transparency and traceability in plastic recovery operations

  • Inefficient manual verification of plastic collection efforts

  • Inability to verify data integrity in ESG reporting

  • Difficulty in proving real-world impact to companies funding sustainability efforts

Traditional systems lacked the real-time tracking and verification capabilities needed to authenticate plastic recovery and communicate trustworthy environmental impact data.

WHY BSV?

Universal Plastic chose the BSV blockchain after evaluating various options. The key reasons included:

  • High scalability: BSV offered the transaction throughput necessary for global plastic recovery data.

  • Efficient proof-of-work model: Allowed for secure, immutable, and energy-efficient operations.

  • Low fees and stable protocol: Ideal for data-heavy use cases like image logging and timestamping from app users.

  • Superior data integrity: Crucial for trust in ESG reporting and verification of environmental claims.

Compared to other blockchains, BSV’s efficiency would accelerate project goals by decades.

SOLUTION ARCHITECTURE

Universal Plastic developed an app called Onda, which serves as the core of its BSV-powered platform. Key components include:

  • Data Logging: Ocean defenders use the Onda app to photograph collected plastic. Computer vision and AI algorithms analyze the type, volume, and location of plastic.

  • Timestamping & Geolocation: Ensures authenticity and traceability of collection activities.

  • Blockchain Notarization: Data is immutably recorded on the BSV blockchain, creating verifiable digital assets representing ocean plastic recovery.

  • Digital Measurement Reports: Automatically generated and verifiable, used for ESG reporting by partner companies.

IMPLEMENTATION PROCESS

  • Phase 1: Concept and app development, including AI training for plastic detection

  • Phase 2: BSV blockchain integration, ensuring scalability and traceability

  • Phase 3: Rollout to ocean defender community, with training on app usage

  • Phase 4: Engagement with partner companies, integrating verified data into ESG reports

The system integrates with companies' sustainability programs rather than traditional ERP systems.

OUTCOMES & BUSINESS IMPACT

  • Enhanced Traceability: Verified and time-stamped plastic recovery data

  • Trustworthy ESG Reporting: Companies can prove environmental impact to customers

  • Improved Efficiency: Real-time tracking reduced the need for manual verification

  • Scalability: BSV allows expansion without data congestion or excessive cost

While quantitative metrics aren’t available, the founders estimate that without BSV, achieving the same level of efficiency would take 20 more years.

CHALLENGES & MITIGATIONS

Challenge: Verifying plastic recovery in diverse environments

  • Mitigation: Computer vision and AI-based recognition trained on varied inputs

Challenge: Ensuring tamper-proof data

  • Mitigation: BSV’s immutable ledger and timestamping

FUTURE VISION

  • Expand to onboard more ocean defenders globally

  • Collaborate with additional companies seeking verifiable sustainability tools

  • Explore micropayment incentives using BSV to reward plastic collectors

  • Potential use of NFTs to certify plastic recovery achievements

TESTIMONIAL HIGHLIGHTS

"We offer companies the possibility to integrate the blue economy thanks to our app, Onda... Companies can be sure they are using their money to create real positive impact."

— Alvaro Bravo Marer, Founder of Universal Plastic

"We decided to move forward with BSV because it is the most efficient proof-of-work blockchain and the most scalable. Without it, it would take 20 more years."

https://universalplastic.io/en/
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