Onda by Universal Plastic
Last updated
Last updated
PROJECT OVERVIEW
Product: Onda - Ocean Notarized Digital Asset
Company Name: Universal Plastic
Website URL:
Industry: ESG, Environmental Technology / Ocean Plastic Recovery
Geographic Reach: Global, with a focus on ocean-bound plastic recovery
BSV Integration Start Date: Not available
BUSINESS CHALLENGE
Universal Plastic set out to address the global plastic pollution crisis, specifically ocean-bound plastic. The primary challenges in the supply chain were:
Lack of transparency and traceability in plastic recovery operations
Inefficient manual verification of plastic collection efforts
Inability to verify data integrity in ESG reporting
Difficulty in proving real-world impact to companies funding sustainability efforts
Traditional systems lacked the real-time tracking and verification capabilities needed to authenticate plastic recovery and communicate trustworthy environmental impact data.
WHY BSV?
Universal Plastic chose the BSV blockchain after evaluating various options. The key reasons included:
High scalability: BSV offered the transaction throughput necessary for global plastic recovery data.
Efficient proof-of-work model: Allowed for secure, immutable, and energy-efficient operations.
Low fees and stable protocol: Ideal for data-heavy use cases like image logging and timestamping from app users.
Superior data integrity: Crucial for trust in ESG reporting and verification of environmental claims.
Compared to other blockchains, BSV’s efficiency would accelerate project goals by decades.
SOLUTION ARCHITECTURE
Universal Plastic developed an app called Onda, which serves as the core of its BSV-powered platform. Key components include:
Data Logging: Ocean defenders use the Onda app to photograph collected plastic. Computer vision and AI algorithms analyze the type, volume, and location of plastic.
Timestamping & Geolocation: Ensures authenticity and traceability of collection activities.
Blockchain Notarization: Data is immutably recorded on the BSV blockchain, creating verifiable digital assets representing ocean plastic recovery.
Digital Measurement Reports: Automatically generated and verifiable, used for ESG reporting by partner companies.
IMPLEMENTATION PROCESS
Phase 1: Concept and app development, including AI training for plastic detection
Phase 2: BSV blockchain integration, ensuring scalability and traceability
Phase 3: Rollout to ocean defender community, with training on app usage
Phase 4: Engagement with partner companies, integrating verified data into ESG reports
The system integrates with companies' sustainability programs rather than traditional ERP systems.
OUTCOMES & BUSINESS IMPACT
Enhanced Traceability: Verified and time-stamped plastic recovery data
Trustworthy ESG Reporting: Companies can prove environmental impact to customers
Improved Efficiency: Real-time tracking reduced the need for manual verification
Scalability: BSV allows expansion without data congestion or excessive cost
While quantitative metrics aren’t available, the founders estimate that without BSV, achieving the same level of efficiency would take 20 more years.
CHALLENGES & MITIGATIONS
Challenge: Verifying plastic recovery in diverse environments
Mitigation: Computer vision and AI-based recognition trained on varied inputs
Challenge: Ensuring tamper-proof data
Mitigation: BSV’s immutable ledger and timestamping
FUTURE VISION
Expand to onboard more ocean defenders globally
Collaborate with additional companies seeking verifiable sustainability tools
Explore micropayment incentives using BSV to reward plastic collectors
Potential use of NFTs to certify plastic recovery achievements
TESTIMONIAL HIGHLIGHTS
"We offer companies the possibility to integrate the blue economy thanks to our app, Onda... Companies can be sure they are using their money to create real positive impact."
— Alvaro Bravo Marer, Founder of Universal Plastic
"We decided to move forward with BSV because it is the most efficient proof-of-work blockchain and the most scalable. Without it, it would take 20 more years."
