Rad NFTV (entertainment)

PROJECT OVERVIEW

• Product: Rad NFTV (formerly Littlstar), a blockchain-powered streaming platform that enables creators to mint, distribute, and monetise video NFTs directly to fans using the BSV blockchain.

• Industry: Streaming Media, Entertainment, NFTs

• Geographic Reach: Global

• BSV Integration Start Date: Mid-2021

BUSINESS CHALLENGE

Rad aimed to address major challenges in the digital entertainment industry, including:

• Lack of monetisation control for creators in a landscape dominated by large platforms.

• Limited ownership models and direct-to-consumer monetisation opportunities for digital content like video, music, and interactive experiences.

• Fragmented data and transparency issues around digital rights, royalty distributions, and asset ownership.

Traditional platforms centralised control over user data, offered minimal creator earnings, and limited user participation in value creation—making them incompatible with Web3 goals.

WHY BSV?

Rad chose the BSV blockchain because it:

• Offered low transaction fees, enabling economically viable micropayments and NFT minting at scale.

• Provided a scalable and stable protocol suitable for a high-throughput media platform.

• Functioned as a public, immutable ledger—ideal for establishing provable ownership and a universal truth source across NFT ecosystems.

Compared to Ethereum and other chains, BSV’s superior transaction scalability and negligible fees made it more appropriate for video-based NFT creation, ownership logging, and direct fan interactions.

SOLUTION ARCHITECTURE

Rad NFTV integrated BSV into its core platform by:

• Enabling video NFTs that users can buy, rent, or stream.

• Using the BSV blockchain as its ledger and hard drive to log:

• Ownership records

• Royalty distributions

• Purchase and licensing transactions

• Launching self-service publishing tools so creators can tokenize and distribute their own content.

Key components:

• NFT tokenization of entertainment assets (video, music, games, interactive content)

• Smart contracts for automated royalty splits (future scope)

• Direct fan-to-creator access, disintermediating platforms

IMPLEMENTATION PROCESS

Rad’s transition to BSV involved:

• A rebranding and repositioning from Littlstar to Rad, reflecting its shift to blockchain-backed media.

• Launching NFTV, a content-focused platform featuring streamed NFT content and live events.

• Onboarding both indie and major creators to publish via Rad’s new tools.

The platform also:

• Integrated BSV wallet support

• Partnered with Ayre Ventures, securing strategic investment to further develop BSV-based video publishing tools

OUTCOMES & BUSINESS IMPACT

• New monetisation models for artists, including video NFTs and time-based access tokens

• Direct fan relationships for creators, bypassing major streaming platforms

• On-chain royalty tracking enabling more equitable revenue distribution

• Scalable infrastructure capable of handling millions of NFTs and real-time ownership logging

Rad positioned itself as one of the first platforms to stream and sell video NFTs using a public blockchain at scale.

CHALLENGES & MITIGATIONS

Challenges:

• Educating both creators and audiences about NFT and blockchain usage.

• Overcoming the stigma of NFTs in the entertainment world.

• Balancing decentralisation with a polished, user-friendly interface.

Mitigations:

• Simplified UX with abstracted blockchain processes.

• Building publishing tools that require no blockchain expertise.

• Strategic partnerships to fund and scale development.

FUTURE VISION

Rad plans to:

• Continue expanding its NFT ecosystem with broader creator tools and integrations.

• Explore micropayment-based live events, video rentals, and interactive streams.

• Position the BSV blockchain as the universal truth source for media rights and digital asset ownership.

Further developments include:

• Smart contract automation for licensing and royalties

• Token-gated streaming access

• Deepening integrations with Web3 wallets and decentralised identity solutions

TESTIMONIAL HIGHLIGHTS

“We’re using BSV as our ledger and our hard drive.” — Tony Mugavero, CEO and Co-Founder of Rad