Duro Dogs by Asset Layer
PROJECT OVERVIEW
Product: Duro Dogs, a metaverse-style NFT pet game built on the Asset Layer platform, where users can own, trade, and interact with unique digital dogs and accessories across interoperable Web3 applications.
Company Name: Asset Layer
Industry: Gaming, NFTs, Digital Collectibles
Geographic Reach: Global (Web3/metaverse applications)
BSV Integration Start Date: 2021
BUSINESS CHALLENGE
Traditional NFT platforms like Ethereum and Solana impose high transaction fees and scalability limitations, making it impractical to mint and manage large volumes of NFTs. This restricts developers and creators from building cost-effective, interactive experiences. Asset Layer faced this challenge directly while building Duro Dogs—a metaverse-style NFT pet game—and recognised that existing Web3 infrastructure did not adequately support affordable, large-scale interoperability across applications.
WHY BSV?
BSV's combination of low transaction fees, high scalability, and stable protocol made it the ideal foundation for Asset Layer. Unlike other blockchains where high gas fees force NFTs to be high-value items, BSV enables microtransactions and mass minting of NFTs at near-zero cost. This was critical to creating over 2 million NFTs for Duro Dogs and enabling their seamless integration across applications.
SOLUTION ARCHITECTURE
Overview:
Asset Layer built a Web3 NFT service platform on BSV, powering Duro Dogs and allowing interoperable NFTs to move across apps.
Key Components:
Tokenization: Each dog, accessory, and in-game item is a unique NFT.
Data Access: Developers can access and query NFT ownership data through the Asset Layer API.
Interoperability: NFTs can be used in new third-party games or metaverse apps simply by connecting to the API.
No-Code Tools: A built-in, user-friendly interface enables non-developers to mint NFTs for free without coding.
Partners/Vendors: Built in-house by Asset Layer, with Duro Dogs as the reference app.
IMPLEMENTATION PROCESS
Phase 1 – Internal Development: Asset Layer developed Duro Dogs to learn firsthand what developers need from a Web3 service platform.
Phase 2 – Platform Refinement: Insights from Duro Dogs informed Asset Layer’s product roadmap, leading to the development of no-code minting and an integrated API.
Phase 3 – External Launch: Asset Layer launched its platform with Duro Dogs as the flagship app, enabling developers and users worldwide to interact with NFTs seamlessly.
OUTCOMES & BUSINESS IMPACT
Scalability: Over 2 million NFTs were minted and managed cost-effectively by early 2023.
Accessibility: Developers can instantly integrate user-owned NFTs into new games or apps using Asset Layer’s API.
Engagement: Duro Dogs enables users to own, equip, and trade digital pets and accessories in a fun, gamified environment.
Innovation Catalyst: Duro Dogs directly influenced the creation of new features in Asset Layer, like no-code tools and the upcoming cross-app marketplace.
CHALLENGE & MITIGATIONS
Scalability Constraints on Other Chains: Ethereum and Solana proved too costly for mass minting.
Mitigation: Leveraged BSV’s scalability and low fees for sustainable mass NFT deployment.
Interoperability Complexity: Typical NFT ecosystems silo assets within apps.
Mitigation: Built a universal API and interoperable NFT structure on BSV for seamless cross-app use.
FUTURE VISION
Asset Layer plans to launch a universal NFT marketplace that connects all applications using its platform, allowing assets from games like Duro Dogs to be bought, sold, or used across the ecosystem. It will also continue expanding its no-code capabilities and onboard new games, apps, and enterprise customers into its interoperable NFT universe.
TESTIMONIAL HIGHLIGHTS
“Duro Dogs played a key role in helping us understand what future customers would want. We built Asset Layer by building for ourselves first.” — Dave Mullen-Muhr, COO and Co-founder of Asset Layer (paraphrased)
“If someone has a new game idea and wants to integrate Duro Dogs assets, they can simply use the Asset Layer API. It’s a true metaverse-like ecosystem.” — Dave Mullen-Muhr
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