Omniscape by Transmira (Digital Marketing)

PROJECT OVERVIEW

• Product: Omniscape XR platform

• Company Name: Transmira, Inc.

• Industry: XR/Metaverse, Identity, Digital Marketing, Smart Cities, Real Estate

• Website URL: https://omniscape.com/

• Geographic Reach: Global (with activations in cities like Miami, Las Vegas, and more)

• BSV Integration Start Date: Circa 2020

BUSINESS CHALLENGE

Inefficiencies or Risks:

Traditional AR/VR and Web3 applications suffered from isolated ecosystems, unreliable data tracking, limited real-world utility, and monetization barriers. Brands struggled to connect virtual experiences to tangible customer actions in the physical world.

Why Traditional Systems Were Insufficient:

Centralized platforms lacked scalability, trust, and interoperability. AR and VR apps were largely siloed, limiting their use in commerce, marketing, and identity-based engagement. Additionally, most blockchain networks couldn't handle the transaction volume or speed required for real-time immersive environments.

WHY BSV?

Ideal Solution Factors:

BSV offered fast, low-cost transactions, high scalability, and a stable protocol. These attributes were essential for Omniscape’s real-time, global XR metaverse with frequent microtransactions and tokenized assets.

Comparison to Other Blockchains:

Transmira evaluated various blockchain protocols. BSV was ultimately chosen due to its unmatched transaction throughput, minimal fees (often fractions of a penny), and ability to support massive data volumes at scale—essential for geolocation-based XR features and tokenized real-world assets.

SOLUTION ARCHITECTURE

Overview:

Omniscape is an XR metaverse platform blending AR, VR, IoT, and AI, powered by BSV. It enables users to interact with digital twins of real-world objects and locations, tokenize assets, and redeem virtual goods for physical items.

Key Components:

• Data Logging: IoT integration allows sensor data (e.g., from smart appliances or urban infrastructure) to be visualized and secured on-chain.

• Tokenization: 3D objects (e.g., coffee cups, real estate, avatars) are tokenized and linked to real-world value.

• Identity: Users can scan and tokenize avatars, linking them to secure on-chain identities.

• Virtual Real Estate: Real-world geographic locations are tokenized and tradable as metaverse real estate.

• Experiential Marketing: Brands drop branded 3D items (like tacos or sneakers) in physical locations, redeemable via the app.

Partners:

Collaborations include support from Fabriik, and BSV Blockchain Association ecosystem initiatives.

IMPLEMENTATION PROCESS

Rollout Phases:

• Initial beta testing and limited brand campaigns (e.g., in Miami)

• Progressive feature rollout: MetaPets, Digital Twins, Avatar Registry

• Expanding to city-scale digital twin projects (e.g., casinos, retail environments)

System Integration:

Built to integrate with retail systems, payment processors, and real-world redemption partners.

Onboarding:

Educating partners (brands, businesses) about XR and blockchain utility, with a focus on simplicity—consumers don’t need wallets or crypto knowledge.

OUTCOMES & BUSINESS IMPACT

• Quantifiable Improvements:

• Enhanced brand engagement through gamified AR campaigns

• Increased physical store visits via virtual object redemptions

• New monetization models for digital assets, avatars, and virtual real estate

Before vs After:

Traditional digital ads offered low engagement; Omniscape’s campaigns led to real-world foot traffic and tangible sales (e.g., taco/pizza redemption events).

Stakeholder Feedback:

Brands appreciated simplified onboarding and the ability to run immersive, trackable, and high-ROI marketing campaigns with minimal blockchain friction.

CHALLENGES & MITIGATIONS

Challenges:

• Misunderstanding of the metaverse concept by businesses and consumers

• Need for a seamless user experience without exposing blockchain complexity

Mitigations:

• Built-in abstraction layer: users don’t need crypto knowledge or wallets

• Lean, scalable infrastructure on BSV allows seamless global deployment

FUTURE VISION

Expansion Plans:

• Scale digital twin projects across global smart cities

• Broaden virtual real estate marketplace

• Expand avatar-based AI assistants and MetaPets

Planned Features:

• Deeper integration of micropayments

• Expanded NFT and tokenized asset offerings

• Enhanced identity and reputation systems using BSV

TESTIMONIAL HIGHLIGHTS

"BSV was the only one that could keep up with the speed and volume we needed. It was a clear choice.” — Robert Rice, CEO of Transmira

“Instead of walking around looking for Pokémon, imagine finding a 3D Starbucks cup you can redeem for a real coffee—that’s the utility we’re building.” — Robert Rice (Paraphrased)