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Omniscape by Transmira (Digital Marketing)

PROJECT OVERVIEW

  • Product: Omniscape XR platform

  • Company Name: Transmira, Inc.

  • Industry: XR/Metaverse, Identity, Digital Marketing, Smart Cities, Real Estate

  • Geographic Reach: Global (with activations in cities like Miami, Las Vegas, and more)

  • BSV Integration Start Date: Circa 2020

BUSINESS CHALLENGE

Inefficiencies or Risks:

Traditional AR/VR and Web3 applications suffered from isolated ecosystems, unreliable data tracking, limited real-world utility, and monetization barriers. Brands struggled to connect virtual experiences to tangible customer actions in the physical world.

Why Traditional Systems Were Insufficient:

Centralized platforms lacked scalability, trust, and interoperability. AR and VR apps were largely siloed, limiting their use in commerce, marketing, and identity-based engagement. Additionally, most blockchain networks couldn't handle the transaction volume or speed required for real-time immersive environments.

WHY BSV?

Ideal Solution Factors:

BSV offered fast, low-cost transactions, high scalability, and a stable protocol. These attributes were essential for Omniscape’s real-time, global XR metaverse with frequent microtransactions and tokenized assets.

Comparison to Other Blockchains:

Transmira evaluated various blockchain protocols. BSV was ultimately chosen due to its unmatched transaction throughput, minimal fees (often fractions of a penny), and ability to support massive data volumes at scale—essential for geolocation-based XR features and tokenized real-world assets.

SOLUTION ARCHITECTURE

Overview:

Omniscape is an XR metaverse platform blending AR, VR, IoT, and AI, powered by BSV. It enables users to interact with digital twins of real-world objects and locations, tokenize assets, and redeem virtual goods for physical items.

Key Components:

  • Data Logging: IoT integration allows sensor data (e.g., from smart appliances or urban infrastructure) to be visualized and secured on-chain.

  • Tokenization: 3D objects (e.g., coffee cups, real estate, avatars) are tokenized and linked to real-world value.

  • Identity: Users can scan and tokenize avatars, linking them to secure on-chain identities.

  • Virtual Real Estate: Real-world geographic locations are tokenized and tradable as metaverse real estate.

  • Experiential Marketing: Brands drop branded 3D items (like tacos or sneakers) in physical locations, redeemable via the app.

Partners:

Collaborations include support from Fabriik, and BSV Blockchain Association ecosystem initiatives.

IMPLEMENTATION PROCESS

Rollout Phases:

  • Initial beta testing and limited brand campaigns (e.g., in Miami)

  • Progressive feature rollout: MetaPets, Digital Twins, Avatar Registry

  • Expanding to city-scale digital twin projects (e.g., casinos, retail environments)

System Integration:

Built to integrate with retail systems, payment processors, and real-world redemption partners.

Onboarding:

Educating partners (brands, businesses) about XR and blockchain utility, with a focus on simplicity—consumers don’t need wallets or crypto knowledge.

OUTCOMES & BUSINESS IMPACT

  • Quantifiable Improvements:

  • Enhanced brand engagement through gamified AR campaigns

  • Increased physical store visits via virtual object redemptions

  • New monetization models for digital assets, avatars, and virtual real estate

Before vs After:

Traditional digital ads offered low engagement; Omniscape’s campaigns led to real-world foot traffic and tangible sales (e.g., taco/pizza redemption events).

Stakeholder Feedback:

Brands appreciated simplified onboarding and the ability to run immersive, trackable, and high-ROI marketing campaigns with minimal blockchain friction.

CHALLENGES & MITIGATIONS

Challenges:

  • Misunderstanding of the metaverse concept by businesses and consumers

  • Need for a seamless user experience without exposing blockchain complexity

Mitigations:

  • Built-in abstraction layer: users don’t need crypto knowledge or wallets

  • Lean, scalable infrastructure on BSV allows seamless global deployment

FUTURE VISION

Expansion Plans:

  • Scale digital twin projects across global smart cities

  • Broaden virtual real estate marketplace

  • Expand avatar-based AI assistants and MetaPets

Planned Features:

  • Deeper integration of micropayments

  • Expanded NFT and tokenized asset offerings

  • Enhanced identity and reputation systems using BSV

TESTIMONIAL HIGHLIGHTS

"BSV was the only one that could keep up with the speed and volume we needed. It was a clear choice.” — Robert Rice, CEO of Transmira

“Instead of walking around looking for Pokémon, imagine finding a 3D Starbucks cup you can redeem for a real coffee—that’s the utility we’re building.” — Robert Rice (Paraphrased)

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