Zetly
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PROJECT OVERVIEW
Product: , an all-in-one sports engagement platform that uses BSV blockchain, NFTs, and extended reality to connect fans and clubs through interactive digital experiences, tokenised rewards, and virtual stadium access.
Industry: Sports and Fan Engagement
Geographic Reach: Primarily Europe (based in Poland), with global ambitions
BSV Integration Start Date: 2023 (grant received from BSV Blockchain Association; platform in pre-development)
BUSINESS CHALLENGE
Sports clubs face growing challenges in fan engagement, digital monetisation, and community-building. Traditional systems lack the tools to deliver immersive digital experiences, often resulting in:
Fragmented fan communication and rewards
Limited use of data to enhance interactions
Missed monetisation opportunities
Lack of scalable infrastructure for global fanbases
Legacy platforms failed to provide real-time interactions, gamification, and decentralised ownership of fan assets—all crucial in the digital age.
WHY BSV
BSV was chosen as the blockchain foundation for Zetly due to its:
Low transaction fees, enabling microtransactions and NFTs without pricing fans out
High throughput and scalability, essential for real-time events and high-volume digital engagement
Stable protocol, suited to long-term product development and integration
Enterprise-grade infrastructure, making it future-proof for sports leagues and club-level use
Compared to other blockchains, BSV stood out for its transaction efficiency, cost-effectiveness, and capacity to handle the scale Zetly envisions.
SOLUTION ARCHITECTURE
Zetly's BSV-based architecture is designed as an all-in-one platform that integrates:
NFT Gating: Physical merchandise (e.g. jackets with NFC chips) linked to NFTs that grant stadium access or rewards
Tokenisation: Club-issued tokens and digital collectibles for community interaction and loyalty
Digital Twins: Collaboration with Transmira/Omniscape to build 3D digital replicas of stadiums and cities
Mobile AR Integration: Location-based games and AR overlays (e.g. virtual t-shirts redeemable for physical items)
Fan Engagement Tools: Quizzes, mini-games, token hunts, and interactive experiences
Key Partners:
Transmira / Omniscape for extended reality (XR) and digital twin rendering
BSV Blockchain Association for grant funding and ecosystem support
Polish Basketball Federation and League for pilot projects
IMPLEMENTATION PROCESS
Pilot Phase (2023–2024): Focused on basketball use cases with Polish federations and Transmira
Infrastructure Buildout: Integration of AR, NFTs, and stadium scans
Token Design: Development of club-specific token economies
User Experience Design: Testing hybrid experiences (digital + physical matchday)
Stakeholder onboarding and legacy integration (e.g. payment systems, fan CRM tools) are part of the medium-term roadmap.
OUTCOMES & BUSINESS IMPACT
Though the platform is in early development, anticipated outcomes include:
New revenue streams for clubs through NFTs and subscriptions
Expanded fanbase reach by enabling virtual attendance for remote or mobility-limited fans
Deeper engagement through gamification and AR incentives
Cost-effective operations, as BSV’s low fees enable scalable micropayments
The platform also promises strong marketing benefits through immersive, sponsor-branded AR content and city-wide fan activations.
CHALLENGES & MITIGATIONS
Blockchain education gap: Many sports organisations and fans do not understand blockchain. Mitigation: Abstract the tech—focus on user experience, not the backend.
Public perception of NFTs: Overshadowed by “hype” and speculation. Mitigation: Emphasise utility-based NFTs (e.g. ticketing, rewards, digital twins).
Technical complexity of XR and AR integration: Requires coordination with hardware/software partners. Mitigation: Partnering with established vendors like Transmira to manage 3D environments.
FUTURE VISION
Expansion to additional sports leagues beyond basketball and football
Integration with tourism and city infrastructure via digital twins
Rollout of subscription models for fans and clubs
Broader adoption of micropayments and NFTs for live interaction and monetisation
Global pilot showcases, starting with Seville in partnership with BSV Blockchain Association
TESTIMONIAL HIGHLIGHTS
"BSV is fast, cheap, scalable—the right blockchain for Zetly." — Rafał Gelner, Co-founder of Zetly