Page cover image

Zetly

PROJECT OVERVIEW

  • Product: Zetly, an all-in-one sports engagement platform that uses BSV blockchain, NFTs, and extended reality to connect fans and clubs through interactive digital experiences, tokenised rewards, and virtual stadium access.

  • Industry: Sports and Fan Engagement

  • Geographic Reach: Primarily Europe (based in Poland), with global ambitions

  • BSV Integration Start Date: 2023 (grant received from BSV Blockchain Association; platform in pre-development)

BUSINESS CHALLENGE

Sports clubs face growing challenges in fan engagement, digital monetisation, and community-building. Traditional systems lack the tools to deliver immersive digital experiences, often resulting in:

  • Fragmented fan communication and rewards

  • Limited use of data to enhance interactions

  • Missed monetisation opportunities

  • Lack of scalable infrastructure for global fanbases

Legacy platforms failed to provide real-time interactions, gamification, and decentralised ownership of fan assets—all crucial in the digital age.

WHY BSV

BSV was chosen as the blockchain foundation for Zetly due to its:

  • Low transaction fees, enabling microtransactions and NFTs without pricing fans out

  • High throughput and scalability, essential for real-time events and high-volume digital engagement

  • Stable protocol, suited to long-term product development and integration

  • Enterprise-grade infrastructure, making it future-proof for sports leagues and club-level use

Compared to other blockchains, BSV stood out for its transaction efficiency, cost-effectiveness, and capacity to handle the scale Zetly envisions.

SOLUTION ARCHITECTURE

Zetly's BSV-based architecture is designed as an all-in-one platform that integrates:

  • NFT Gating: Physical merchandise (e.g. jackets with NFC chips) linked to NFTs that grant stadium access or rewards

  • Tokenisation: Club-issued tokens and digital collectibles for community interaction and loyalty

  • Digital Twins: Collaboration with Transmira/Omniscape to build 3D digital replicas of stadiums and cities

  • Mobile AR Integration: Location-based games and AR overlays (e.g. virtual t-shirts redeemable for physical items)

  • Fan Engagement Tools: Quizzes, mini-games, token hunts, and interactive experiences

Key Partners:

  • Transmira / Omniscape for extended reality (XR) and digital twin rendering

  • BSV Blockchain Association for grant funding and ecosystem support

  • Polish Basketball Federation and League for pilot projects

IMPLEMENTATION PROCESS

  • Pilot Phase (2023–2024): Focused on basketball use cases with Polish federations and Transmira

  • Infrastructure Buildout: Integration of AR, NFTs, and stadium scans

  • Token Design: Development of club-specific token economies

  • User Experience Design: Testing hybrid experiences (digital + physical matchday)

Stakeholder onboarding and legacy integration (e.g. payment systems, fan CRM tools) are part of the medium-term roadmap.

OUTCOMES & BUSINESS IMPACT

Though the platform is in early development, anticipated outcomes include:

  • New revenue streams for clubs through NFTs and subscriptions

  • Expanded fanbase reach by enabling virtual attendance for remote or mobility-limited fans

  • Deeper engagement through gamification and AR incentives

  • Cost-effective operations, as BSV’s low fees enable scalable micropayments

The platform also promises strong marketing benefits through immersive, sponsor-branded AR content and city-wide fan activations.

CHALLENGES & MITIGATIONS

  • Blockchain education gap: Many sports organisations and fans do not understand blockchain. Mitigation: Abstract the tech—focus on user experience, not the backend.

  • Public perception of NFTs: Overshadowed by “hype” and speculation. Mitigation: Emphasise utility-based NFTs (e.g. ticketing, rewards, digital twins).

  • Technical complexity of XR and AR integration: Requires coordination with hardware/software partners. Mitigation: Partnering with established vendors like Transmira to manage 3D environments.

FUTURE VISION

  • Expansion to additional sports leagues beyond basketball and football

  • Integration with tourism and city infrastructure via digital twins

  • Rollout of subscription models for fans and clubs

  • Broader adoption of micropayments and NFTs for live interaction and monetisation

  • Global pilot showcases, starting with Seville in partnership with BSV Blockchain Association

TESTIMONIAL HIGHLIGHTS

"BSV is fast, cheap, scalable—the right blockchain for Zetly." — Rafał Gelner, Co-founder of Zetly

Last updated